Through-out the novel, Brave New World, one of the most valued things besides the frequently used drug called soma, is religion and worship. This speculative fiction, written by Aldous Huxley, deals with two religions having worship in their own cultural way. One religion worships Henry Ford, and the other Jesus Christ and Pookong.

Worship is "aboration or devotion, shown towards a person or principle," which is exactly what people do in the so called civilized society of London. They worship Henry Ford the inventor of the conveyor belt. The government of this society has changed to worshiping ford from Christianity, and replaced the regular date recording using AD, after the birth of Christ, with AF, which refers to After Ford, or the years after the death of the figure of Ford. These citizens use phrases like 'Oh, Ford!' and 'Fordey,' or for instance "You all remember...