Every month, Philadelphia Inquirer and Philadelphia Daily News puts together a story on the same or different consumer products. This time Philadelphia Inquirer had an article about retail stores, and Daily News about Internet stores that were sealing same product. Usually, some typed of product are less likely to be sold successfully on-line because people like to go shopping to see the product and touch it. Philadelphia Inquirer made an example of retail store that sells books. At same time Daily News had an example of a successful e-commerce firm like E-books (an internet bookseller). By reading those two articles we can even say that these companies are selling the same products, but their strategies process of distributing, promoting, and pricing is completely different.

It is important for the company to think how to distribute their product to earn more money. The E-books company maintains a web site...