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Value Propositions of Sirius Satellite Radio
Summary: Sirius Satellite Radio provides their customers with two value propositions: The number of radio stations and genres offered, and commercial-free programming on most of their stations. You can listen to your favorite radio genre no matter where you are in the United States, and Sirius' release of home stereo and walkman components to complement its automotive audio system makes their service even more accessible. While it is still relatively new to the market, with only 700,000 subscribers to Sirius, satellite radio has the edge over traditional AM and FM radio.
I think there are only two value propositions that Sirius gives their consumers. I think the number of radio stations and genres that they have is the most important. The second most important I think is that they have no commercials on most of their stations. I think that these value propositions would sell most of the nation, but that isn't true because there are only around 700,000 subscribers total. I completely agree with these value propositions, these value propositions give satellite radio the edge against FM and AM radio.
Sirius's positioning statement is like any other business, it is trying to give the customers what they want and get the most customers from the pie. Sirius is a large company that is trying to create the best satellite radio service that consumers can get. Sirius wants people to know that it has more selection and fewer commercials than...
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This section contains 875 words (approx. 3 pages at 300 words per page) |
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