Kerry vs. Bush, a tale of two American leaders fighting to be America's leader by using political advertising to win this year's election. Without polls showing a knockout champion, the race is concluding, and both sides present clashing views. We will witness this Tuesday quite possibly the closes election ever and quite possibly the most speculated one too. This year the President can be decided by their campaign advertisements. The purpose of their ads is to get the word out, which is done with both facts and fibs. The ads are meant to appeal to various audiences through their creditability, ethos, their logic, logos, and their emotional appeal, pathos. Ads appeal to America this way indirectly by their themes, setting and nature of the ad. The T.V. is filled of hundreds of political ads, and it is crucial that the voters understand and are able to analyze...