In today's society, Reality Television plays an important position in people's everyday lives. The reality television programs of today are popular because of the variety of film conventions (eg. audio, visual and symbolic codes) and the values and attitudes used to construct the viewer's response. Two good examples of reality television programs are The Apprentice and Queer Eye for the Straight Guy.

In the episode of The Apprentice, "The Price is Height", wealth is promoted through the values and attitudes of today's society to construct the viewer's response. This program promotes that wealth is acquired through success, and success comes with long-term hard work. Wealth is promoted throughout the episode in various forms. These include having the episode produced in the very successful big-business city of New York, USA, where much of what happens affects what happens throughout the US and around the world, the "Trump World Tower...