Since its conception, Hip-Hop culture has always been popular among young people. Now businesses are beginning to use Hip-Hop cultures popularity among the young people to increase the sales of their products. By advertising fashion, films and other miscellaneous types of products businesses use the hip hop culture to appeal to a target audience.

Since the late 1970s, Hip-Hop fashion has changed significantly over the years. As the future approaches it has become a prominent part of the fashion world as a whole across the world and for all ethnicities. During the 1980s, fashion consisted of clothing items like large glasses; Kangol hats multi-finger rings and Adidas sneakers. These items were worn by the "big" hip-hop stars like Run-DMC and LL Cool J. Performers such as Kurtis Blow and Big Daddy Kane also helped popularize the wearing of gold necklaces and other such jewelry. Popular haircuts ranged from...