Bill Gates once compared the auto industry with the computer industry by stating "If GM had kept up with the technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon." However, in today's technology driven society, the automotive industry is forced to adhere to the demands of the computer industry in order to remain a viable facet to the world economy. As a result of this technological revolution, companies such as B&M Racing are now finding themselves dependent on revenue via e-commerce as their primary source of income. B&M Automotive Products was founded by Bob Spar and Mort Schuman (B&M) in 1953, and has become the world's largest supplier of performance shifters to OEMs and tuners in both the United States and Europe. In order to achieve such success in today's economy, one's website must thoroughly address...