When it comes to spending money, it is no suprise that the youth of "the land of the free" consumes the largest amount of money. So what exactly is it that we find so compelling and worth spending the cash on, and why is it so hard to save? Find out what presents this challenge, what most of our money is going towards, and some of the things that influence today's youth spending habits.

Impression. Something that was once bestowed in ones personality. But today, it is one of the biggest factors that influences juvenile inability to save. A simple pair of shoes or a year to date automobile, can be a big impression factor and also a reason for not preserving money. Studies show that todays youth would sooner choose to impress rather than invest. Market research suggests that African-American teens spend six percent more a month...