The uncertainty of where the burden of responsibility begins and ends within the consumer and manufacturer relationship has continued to fuel many moral controversies. In a free enterprise system, where government regulation is limited, it is critical to examine this issue as billions of transactions are occurring daily and in some extreme cases become deadly. An instance of this can be illustrated in the Ford Explorer Rollover lawsuit. Although there have been several theories to explain this complex relationship, the Due Care theory is the most superior. I will begin by analysing the Ford Explorer case with the Due Care theory and identify where the manufacturers violated their duties. I will than explain why manufacturers should share the burden of responsibility. Reasons for shared responsibility are that, it is morally wrong to knowingly endanger others and it maintains the buyer and seller contract.

The Due Care Theory maintains...