Andrea Jung was very strong as chief strategist of Avon Products. She never feared the need to make drastic changes that would help drive Avon back to the top of the Cosmetics, Fragrance and Toiletry Industry. She knew that serious issues were present and the company needed to address them. These issues included product appeal, marketing strategy, pricing, process reengineering, and product innovation/employee motivation. Her strategic plan was to fix these problems by fixing the entire company structure, which included changing the product packaging for better appeal to changing the distribution channel which was a major asset to Avon.

After reading the case study, I felt that Andrea Jung performed well in her duties to help Avon move back to the top of the cosmetics chain. She knew what needed to be done and did it, which is a must to be an excellent CEO. I would...