The Public Relations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information.

The Core Principle of Free Flow of Information states, "Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society" (PRSA 8). What this means is that the member should be honest in all proceedings, correct any erroneous information promptly, and be sure...