Introduction

Labeling and stigmatization, no matter it is due to illness or difference in race, social status, occupation, etc., is a huge and complex problem and common in history which cause many conflicts and even wars in the world. Acquired Immunodeficiency Syndrome (AIDS), not only applied to the labeling theory, it suffered the most. People discriminate AIDS more severe than other infectious disease. Stigmatization induces discrimination, which is more painful and stressful than physical discomfort of the illness itself. People infected with AIDS cannot gain sympathy but criticism instead. However, this situation is very serious globally, including Hong Kong.

Unfortunately, numbers of infected person multiply rapidly all over the world. According to William C. Cockerham (1998) reported in his book that the United Nation estimated, up to 40 million people, may be infected with AIDS by the year 2000. In Hong...