,,X The right product

,,X at the right price

,,X in the right place

,,X using the best method to promote the product.

These are also known as the 4Ps: product, price, place and promotion

Different goods and services need a different emphasis from each of the 4Ps. For example, Marks and Spencer uses mail shots to promote its goods, but it does not advertise on television, putting much more emphasis on producing high-quality goods and selling them at reasonable prices ¡V right product, right price. Soft drink manufacturers spend a lot of money on promotion ¡V advertising on television and designing attractive packaging for their goods. They also make sure you can find their brand of soft drink on the shelves on the local supermarket ¡V the right place.

This different use of the 4Ps is referred to as the marketing mix.

Why do I market my business"

,,X So people know about it

,,X So people will come and use it

,,X To make a profit, maximise profits

,,X If people like it enough I can expand.

My business will be better than other competitors as it will be close to my community so people will know that they are welcome to a friendly gym. Also my gym will be cheap and staff will be friendly to costumers.