The first thing that grabs the reader's attention is the fact that there are speakers in this open sky. Speakers represent attention or alertness. They are drawing the reader a picture showing that the reader needs to listen up. They want the reader's attention. Also, having the speakers in front of a blank blue sky helps to emphasize that the speakers represent, the attention of the reader is most important for this advertisement.

"This is not a drill." Here they use logos, in the way that they tell the reader's that this not a waste of a time Ad, this is something that is very important that will help you and your things in the future. They talk about the financial statistics, that R&D data, strategic plans, and customer lists as top information items stolen, and that the more the reader has these, the better it helps...