This section contains 525 words (approx. 2 pages at 300 words per page) |
The Threat of DVRs to the TV Advertising Model
Summary: Describes the threat of Digital Video Recorders to the current network television advertising model. Explains the technology of DVRs and PVRs.
What do you relate in your head when you hear the word control? Do you think of a monocracy, your parental figures, and a supervisor at work? Do you want that same control in your daily television viewing? DVR and PVR systems provide that same element of control in your television viewing lives.
DVR and PVRs are amazing technological advancements. While only 3.5 - 4 percent of television viewing homes have DVR or PVR systems, everything about these products points toward the future in technology. In 2005, 10 percent of television viewing homes are projected to have a DVR or PVR system. DVR or digital video recorders ( Vranica, 2004) are anything but limited. These advanced recording systems are capable of tasks never thought possible ten years previous. Unlike VCRs, DVRs are proficient to the degree that they allow the consumer to be able to pause live television programs and allow the viewer to...
This section contains 525 words (approx. 2 pages at 300 words per page) |