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A Marketing and Promotional Plan for Beach Products
Summary: Provides a research assessment, marketing and promotional plan for a small business which sells beach related products. Examines product placement, pricing and competition.
Executive summary
The following business report examines the subsequent aspects of marketing for beach culture;
- Four p's
- Swot analysis
- Advertising
- Business life cycle
- Description and background of the business.
- Discussion
- Competitive advantage
It is found that Beach cultures legal structure is a proprietary limited company PTY LTD (private) and the entrepreneur, founder and managing director (CEO) is Mr John brooks.
Beach cultures PTY LTD proprietary limited company (private) is in the (second phase) growth sector of a business life cycle, Beach culture has 30 in staff. The trade it's situated in is the retail industry. Beach culture is located in 111 George Street NSW. Beach culture started a sister business called swim to run along side...
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This section contains 62 words (approx. 1 page at 300 words per page) |
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