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A Hypothetical Business Plan
Summary: Provides a comprehensive, hypothetical business plan for a magazine publishing business. Includes a business concept, business objectives and strategies and a vision plan.
~CONTENTS~
- Description of the Business Page #
- 1 Business name and concept 3
- 2 Location 3
- 3 Ownership 3
- 4 Current situation 3
- 5 Mission and vision statements 4
- 6 Goals 4
- Purpose of Plan / Situational Analysis
- 1 Purpose of business plan 5
- 2 Market analysis 5
- 3 SWOT analysis 6
- 4 Competitor analysis 7
- Business Objectives & Strategies
- 1 What the business wants to achieve 8
- 2 Strategies on achieving the business objectives 9
- Description of the Product
- 1 Overview of the product 10
- 2 Production process 10
- 3 Diagram of production facility 11
- 4 Raw materials and plant equipment 12
- 5 Government regulations 12
- 6 Projected expenditure on research & development 13
- 7 Competitive evaluation of the product 13
- Staffing Requirements and Details
- 1 Employee details 14
- 2 Overview of the skills audit 14
- 3 Projected training and development programs 14
- 4 Employee remuneration details 15
- 5 Performance appraisal 15
- 6 Employee participation in decision making 16
- 7 Organisation structure 17
- Market Analysis
- 1 Target Market analysis 18
- 2 Sales forecasting 18
- 3 Customer needs 18
- 4 Promotional strategies and expenditure 18
- 5 Product distribution 20
- Marketing Strategies
- 1 Product 21
- 2 Price 21
- 3 Promotion 21
- 4 Place 22
- Financial forecasts
- 1 Financial requirements 23
- 2 Description of the financial systems to be used 23
- 3 Establishment costs 24
- 4 Operational costs for the first...
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This section contains 4,943 words (approx. 17 pages at 300 words per page) |
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