Although a television programme is produced for the amusement of a target audience, the attitudes and values presented must reflect or at least be comparable to those of the society in which is it exhibited. The attitudes and values presented in 'Popular' bluntly challenge the ideologies held by the viewers, in that blackmail, manipulation and bribery are seen as valid ways to become more popular; popularity being the most upheld value because it reaffirms one's self-confidence.

In Popular, the value of popularity is seen as essential through the character of Nicole. Nicole's need for popularity is based upon not wanting to `feel like the formerly fat loser who always got immolated in dodge ball.' In this episode, named `The Sweetest Taboo', Nicole is attempting to regain her position on the Glamourzons (the school cheerleading team), after being banned by the principle, Mr Krupps, until her knee heals...