An examination of Kellogg's Company past and present will reveal a model of corporate success. From unlikely beginnings, two brothers discovered a product that would exemplify America's breakfast for the next century. Kellogg's is a world leader in cereals, cookies and waffles. By changing one word, in a phrase coined by Kellogg's, you can sum up the overall picture of this corporation. Snap, Crackle, and profit!

John Harvey Kellogg was just a young man when he attended church with his parents.They were Seventh Day Adventists and followed the founder, Ellen G. White, and her teachings. Ellen decided to send Harvey to medical school. She wanted him to come back and teach the church how to live more healthy lives. After graduation Dr. Harvey did just that. He worked at the Battle Creek Sanitarium (The Sans) and promoted the vegetarian lifestyle. To Dr. Harvey obedience to natural law...