Media is the method and organisation used by specialist groups to convey messages to large socially mixed and widely dispersed. It can be defined as a means of public communication, which is open to all audiences of people living under different conditions in widely different cultures, therefore reaching a great and wider audience. It establishes contact with people at a distance from the media source and from each other. If we are referring to a single form of communication such as T.V or radio than we use the term `medium'. The audience for mass communications is unique to modern society and the main form of mass media is Television, Internet, Radio, and Newspapers.

It's obvious that the mass institution has increased as individuals are spending an overwhelming amount of physical time with different media forms. This is known as `centrality of the media'. Analysing sociologist arguments and...