Herbal Essence:

A products part of Clairol brands, made its new coming in the Lebanese market in 1995, introducing a new concept of shampoos for men and women, this product claims that it leaves "Gorgeous, luxuriously soft hair."

Pantene:

A product that joined the Lebanese market in 1984, he brought the revolution of the shampoo industry, with their new pro-v formulas that revitalizes the hair, their main logo was a "serious care for beautiful hair", they promised to keep the hair "Shiny and Bouncy."

Situation Analysis:

The situation analysis usually covers external environmental forces and internal no marketing resources.

It considers the groups of consumers, the strategies used to satisfy them, and key measures of marketing performance.

The Lebanese economic and political situation can not be envied by any other country, the economy crises that it is currently facing is the major cause for the...