Many of us are unhappy in promoting our skills or in taking action in making other people aware of our talents, products and services. We all secretly have some idea that we are good but secretly hope that we will be discovered and whisked away to a life of fame and fortune. This as you can imagine rarely happens, but its easier to believe this than indulge in self-promotion, a form of "conceit and vanity" which is what our parents have warned us against.

(How can I overcome this) Like many of the competencies involved in the E factor the first thing to do is to accept that developing personal marketing as a skill would be acceptable. How important is it to give your customer/boss the benefits/services they require"

Would you find it useful to:

(1) Be able to research information to know about trends and specific...