Since industrialization pulled off the farm into the factory, department stores were invented and advertisement emerged. This caused consumerism to become a fundamental base of our culture. If consumerism had become a religion, well its temple would probably be shopping malls. Malls turned out to be the central institution of our modern consumer culture. Its environment is full of advertisement and lures which takes the consumer¡¦s soul into the ¡§temptation to buy¡¨ world. The following essay will analyze the techniques that malls use in order to keep customers inside, the reason why different malls appeal to different people and the influence they have on the landscape of their community.

Shopping malls use many different techniques in order to attract consumers and make them buy their merchandise. Those techniques are very apparent while walking through the malls. The shopping experience can become so pleasurable when it happens in...