This section contains 2,836 words (approx. 10 pages at 300 words per page) |
The Sony Minidisc
Summary: An analysis of Sony's audio players, focusing on the MiniDisc. Describes Sony's position as a leader in consumer electronics. Provides statistical data on product sales.
As long as there have been people who had an urge for advanced technology in electronics, Sony has been there in the frontline providing it to the public. It is an instantly recognizable brand name, which traces its roots to Japan, post-World War II. Masaru Ibuka and Akio Morita, in war-torn Tokyo, founded the company in 1945. It was here, in a small apartment where a few crew of repairmen started repairing radios and dream up of new tools that people could use. At the time of its debut into the public's eyes, it was known as Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Research Institute) and the first invention that was produced by the firm was a rice cooker. Gradually, the company made its presence clearer into electronics. By the late 1950's the company had already started to produce radios, TVs, and voice recorders. Since then the company has grown...
This section contains 2,836 words (approx. 10 pages at 300 words per page) |