Following a car crash, John was prosecuted by the police. In court, John admitted that he was driving over the speed limit, but attributed the cause of the crash to the other driver. He blamed the other driver for braking late.

An attribution is what causes a person to act therefore; attributions are a way of humans making sense of the world. There are three main types of attribution bias which can affect recall: The fundamental attribution error (FAE), hedonistic relevance and self-serving bias. FAE involves a person over emphasise internal factors as the cause of other peoples behaviour, however, the person will over emphasise external factors as the cause of our own behaviour. Hedonistic relevance concentrates on how the consequences of behaviour affect a person. The more a person is affected, the higher the level of hedonistic relevance and consequently, the more likely the person is to...