I chose to reformulate a marketing strategy for the existing Bose Wave music system. The Bose Wave music system is a new table radio/CD player that is top of the line when it comes to music players. I chose the Bose Wave music system because when it comes to table radios it probably is the best in many ways. The Bose Wave music system reproduces one-half octave lower musical notes and delivers even greater clarity and definition than the original Wave table radio/CD. With its deeper tones and even more lifelike sound, you might just feel like you are sitting in the front row.

The Bose Wave music system would appeal to all groups of people who listen to music. Although it would appeal to all, every one who wants it probably would not be able to afford it, since it goes for about $499.95. Since it...