Companies are always seeking new ways to gain support and business. Donating money to schools is a method of developing a charitable company image, but much more can also be gained through this act. The decision of what field to donate this money will determine the outcome of the act. Microsoft, as a software company, would achieve the most benefits by donating their products and money to the field of science and technology, where its products are most appropriate. Microsoft benefits from this decision, because it gains a charitable company image, and orientates a mass population to its products.

Donating to schools achieves a charitable image for Microsoft, which is a great benefit to the company. An image contributes to the winning over of consumers from the competition, an ultimate goal of any company. A better image and reputation is all it takes to win over a customer...