The following dissertation has been composed to enlighten the potential reader about the issue of product placement. "The average person sees three thousand commercial messages a day." (Scott Mednick, chief executive of Mandalay Branded Entertainment) The point of the ensuing essay is to not only bring to light the issues surrounding products placed in major productions, but also the fact of what we, the viewers of these product messages, would do if these were removed from movies and major motion pictures.

You, the reader of this essay, have just walked into a movie theatre with your friends. You assume the same commercials will prelude to the movie. The teaser trailers followed by a Pepsi commercial, and the classic snack bar commercial. The one with the gummy bears swinging from red vines, and the popcorn machines dancing with a Pepsi cup? These seem like little things, small instances that...