Microsoft has to do certain things such as better marketing management, to be better than Apps Inc. First of all, because of the competition it has to distribute the software worldwide to make Ms Office popular and global. It has to spend money to promotion and distribution. It needs marketing concept to produce products, satisfying customer's needs; thereby, it can find a new discount system. It has to do a good marketing research to learn about their customers; what they buy, what they do not.

Because Apps Inc. is trying to destroy Microsoft it has to make a dynamic marketing, up to the point to buy the competitor. "In a world with two Microsoft's, there would be no shortage of those." Microsoft has to concentrate on a group of people (more than Apps Inc.) to use more managers and to have a good strategy.

On the other hand...