Executive Summary

The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world.

Mission Statement

The Coca-Cola Company's mission statement is:

`Remind Coca-Cola is the read thing' but their motto now has changed to `To benefit and refresh everyone who is touched by our business.'

Also Coca-Cola would hope to provide the best quality drink for everyone, all the employees working for them being at their top and fulliest.

Marketing

Marketing is the role used by the business to plan, price, promote and distribute products/services to individuals. The Coca-Cola Company's marketing includes:

(i) Situational analysis

(ii) Target...