The topic of diversity should be a very important part of a large organization for a few reasons. The book touched on a few of them. One reason is the improved ability to gain market shares. The reason for this is that if the managers understand many diverse markets that can in return help many diverse people and then bring in more sales. This chapter discussed the ideas of prejudice, stereotype, discrimination, and tokenism. These terms are very important when it comes to the idea of diversity. Prejudice is a preconceived opinion about somebody that will lead to a stereotype. Discrimination is the act of treating somebody different based upon a stereotype or prejudice, and tokenism is the very few members of a group in an organization. These ideas play a large role in the way a business approaches diversity. Many businesses have diversity rules against...