Marketing is a process where individuals and groups obtain information about what they want by planning and carrying out the idea. This is done so businesses can understand who its target market is and to ensure that all products and services that are provided match existing and potential customer needs and wants. It involves businesses to provide goods and services, which satisfy customers needs better than its competitors, which enables businesses to meet the objectives set. I.e. to increase its market share.

Most people assume that marketing is only about advertising and selling of goods and services but marketing has many more activities. Advertising and Selling are just two important aspects covered in this area and in order to do this, market research is carried out on the customers. Market Research allows businesses top meet customer needs and wants and to make strategic decisions about the...