To comply and conform in society is sometimes ideal in some situations especially when everyone has their own ideas, beliefs, opinions and ways of thinking. So to comply and conform when group work arises is a situation many people do to avoid confrontation, possible embarrassment, and generally being `the odd one out'. Psychologists have done many experiments to tests compliance and conformity. They have tested why people do it, when people will do it, which people do it, how people do it, and what situations people are more likely to do it. I will discuss mainly what enhances and what reduces this type of behaviour through research done by Asch, Milgram, and Sherif.

Asch (1951) did an experiment to test people's conformity skills with a simple task. The task was to compare a line with three others, one of which was the same size as the comparable line. This...