The focus of the project is on the prestige department store women's color facial makeup in the United States. We conducted our research of this category by magazine, newspaper, Internet, and over the counter knowledge. During research we found that Lancôme, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lancôme, is under the wing of parent company L'Oreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968. Their target market ranges from women 18-45 years of age and its specific focus is professional Generation X women. In this paper, we will be discussing the makeup industry, and specifically, the three prestige companies that we have chosen to focus on. We will look at their advertising, positioning, and their marketing communication strategy.

II. Industry.

We decided to focus our attention on...