"Language and Freedom," by Chomsky, basically follows many of Aristotle's guidelines for "observing ... the available means of persuasion."  Aristotle believes that there are three different kinds of persuasion which are "furnished by the spoken word" or, in other words, used in speech.  "The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself."  One goal of the speaker, according to Artistotle, is to prove himself as a "good man" because we, as listeners, are more willing to listen and agree with these "good men."  Proving oneself as a "good man" should only be determined by what the speaker says during his speech, not what the speaker is previously known for.  Also, Aristotle believes that a...