Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include demographic variables such as age, sex, race, income, occupation, education, household status, and geographic location; psychographic variables such as life-style, activities, interests, and opinions; product use patterns; and product benefits. Much segmentation involves combinations of these methods. No matter how segments are defined, however, they are characterized by considerable change over time.

The segmentation of coco-cola can be described as demographic and psychographic because the main consumers of coco-cola are people in the age group of 30 and below. This can be seen by Coca-Colas advertising campaigns, which are targeted toward to the young. But also the lifestyle, as peoples' lifestyles changed they demanded different soft drinks. For example, consumers might want a drink containing sugar and caffeine in the morning, a diet soft drink...