There has always been an interesting connection between Hollywood and Europe. Hollywood has dominated European cinema since the First World War and at present accounts for approximately 80% of market share in the majority of European countries, while European share of the American market is weak at 5.02% in 2001. The Hollywood advantage is concentrated in one very particular kind of moviemaking: films that are entertaining, highly visible, and have broad global appeal. The typical European film has about one percent of the audience of the typical Hollywood film, and this differential has been growing. American movies have become increasingly popular in international markets, while European movies have become less so. A great effort has been made by Europe to try and regain some control over their film industry as American films have always experienced more success than European films in the European film industry and around the world. One of...