they’ll ‘lead’ your article and
put it right in the midst of the reading matter; and
if it’s got a few Scripture quotations in it,
and some temperance platitudes and a bit of gush here
and there about Sunday Schools, and a sentimental
snuffle now and then about ’God’s precious
ones, the honest hard-handed poor,’ it works
the nation like a charm, my dear sir, and never a man
suspects that it is an advertisement; but your secular
paper sticks you right into the advertising columns
and of course you don’t take a trick. Give
me a religious paper to advertise in, every time; and
if you’ll just look at their advertising pages,
you’ll observe that other people think a good
deal as I do—especially people who have
got little financial schemes to make everybody rich
with. Of course I mean your great big metropolitan
religious papers that know how to serve God and make
money at the same time—that’s your
sort, sir, that’s your sort—a religious
paper that isn’t run to make money is no use
to us, sir, as an advertising medium—no
use to anybody—in our line of business.
I guess our next best dodge was sending a pleasure
trip of newspaper reporters out to Napoleon.
Never paid them a cent; just filled them up with
champagne and the fat of the land, put pen, ink and
paper before them while they were red-hot, and bless
your soul when you come to read their letters you’d
have supposed they’d been to heaven. And
if a sentimental squeamishness held one or two of
them back from taking a less rosy view of Napoleon,
our hospitalities tied his tongue, at least, and he
said nothing at all and so did us no harm. Let
me see—have I stated all the expenses I’ve
been at? No, I was near forgetting one or two
items. There’s your official salaries—you
can’t get good men for nothing. Salaries
cost pretty lively. And then there’s your
big high-sounding millionaire names stuck into your
advertisements as stockholders—another
card, that—and they are stockholders, too,
but you have to give them the stock and non-assessable
at that—so they’re an expensive lot.
Very, very expensive thing, take it all around, is
a big internal improvement concern—but
you see that yourself, Mr. Bryerman—you
see that, yourself, sir.”
“But look here. I think you are a little
mistaken about it’s ever having cost anything
for Congressional votes. I happen to know something
about that. I’ve let you say your say—now
let me say mine. I don’t wish to seem
to throw any suspicion on anybody’s statements,
because we are all liable to be mistaken. But
how would it strike you if I were to say that I was
in Washington all the time this bill was pending? and
what if I added that I put the measure through myself?
Yes, sir, I did that little thing. And moreover,
I never paid a dollar for any man’s vote and
never promised one. There are some ways of doing
a thing that are as good as others which other people
don’t happen to think about, or don’t have
the knack of succeeding in, if they do happen to think
of them. My dear sir, I am obliged to knock
some of your expenses in the head—for never
a cent was paid a Congressman or Senator on the part
of this Navigation Company.”