The Gilded Age, Part 4. eBook

This eBook from the Gutenberg Project consists of approximately 90 pages of information about The Gilded Age, Part 4..

The Gilded Age, Part 4. eBook

This eBook from the Gutenberg Project consists of approximately 90 pages of information about The Gilded Age, Part 4..
they’ll ‘lead’ your article and put it right in the midst of the reading matter; and if it’s got a few Scripture quotations in it, and some temperance platitudes and a bit of gush here and there about Sunday Schools, and a sentimental snuffle now and then about ’God’s precious ones, the honest hard-handed poor,’ it works the nation like a charm, my dear sir, and never a man suspects that it is an advertisement; but your secular paper sticks you right into the advertising columns and of course you don’t take a trick.  Give me a religious paper to advertise in, every time; and if you’ll just look at their advertising pages, you’ll observe that other people think a good deal as I do—­especially people who have got little financial schemes to make everybody rich with.  Of course I mean your great big metropolitan religious papers that know how to serve God and make money at the same time—­that’s your sort, sir, that’s your sort—­a religious paper that isn’t run to make money is no use to us, sir, as an advertising medium—­no use to anybody—­in our line of business.  I guess our next best dodge was sending a pleasure trip of newspaper reporters out to Napoleon.  Never paid them a cent; just filled them up with champagne and the fat of the land, put pen, ink and paper before them while they were red-hot, and bless your soul when you come to read their letters you’d have supposed they’d been to heaven.  And if a sentimental squeamishness held one or two of them back from taking a less rosy view of Napoleon, our hospitalities tied his tongue, at least, and he said nothing at all and so did us no harm.  Let me see—­have I stated all the expenses I’ve been at?  No, I was near forgetting one or two items.  There’s your official salaries—­you can’t get good men for nothing.  Salaries cost pretty lively.  And then there’s your big high-sounding millionaire names stuck into your advertisements as stockholders—­another card, that—­and they are stockholders, too, but you have to give them the stock and non-assessable at that—­so they’re an expensive lot.  Very, very expensive thing, take it all around, is a big internal improvement concern—­but you see that yourself, Mr. Bryerman—­you see that, yourself, sir.”

“But look here.  I think you are a little mistaken about it’s ever having cost anything for Congressional votes.  I happen to know something about that.  I’ve let you say your say—­now let me say mine.  I don’t wish to seem to throw any suspicion on anybody’s statements, because we are all liable to be mistaken.  But how would it strike you if I were to say that I was in Washington all the time this bill was pending? and what if I added that I put the measure through myself?  Yes, sir, I did that little thing.  And moreover, I never paid a dollar for any man’s vote and never promised one.  There are some ways of doing a thing that are as good as others which other people don’t happen to think about, or don’t have the knack of succeeding in, if they do happen to think of them.  My dear sir, I am obliged to knock some of your expenses in the head—­for never a cent was paid a Congressman or Senator on the part of this Navigation Company.”

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The Gilded Age, Part 4. from Project Gutenberg. Public domain.