These “publishers” are not fair—­they are not honest.  They make their living from broken promises, and pocket the change with a grin over their own cleverness.  Why these men cannot perform what they promise is perfectly plain in the light of all that has been said about the popular song.  It does not need repetition here.  If you wish to publish your song privately for distribution among your friends, seek the best and cheapest song printer you can find.  But if you hope to make your fortune through publication for which you must pay—­in which the publisher has nothing to lose and everything to win—­take care!  At least consider the proposition as a long shot with the odds against you—­then choose the fairest publisher you can find.

3.  How to Seek a Market for Your Song

But let us hope that you are the sort of song-writer who is anxious to test his ability against the best.  You do not care to have your song published unless it wins publication on its merits—­and unless you can be reasonably sure of making some money out of it.  You aspire to have your song bear the imprint of one of the publishers whose song-hits are well known.  To find the names and addresses of such publishers you have only to turn over the music on your piano.  There is no need to print individual names here.

But a few words of direction as to the way you should approach your market may be helpful.  I quote here the composite opinion of all the well-known song publishers with whom I have talked: 

“To find a great song in the manuscripts that come through the mail—­is a dream.  It is rare that the mail brings one worthy of publication.  If I were a song-writer I should not submit my song through the mails.  Of course, if I were far from the big markets I should be compelled to.  But if I were anywhere near the market I should go right to the publisher and demonstrate the song to him.

“You see, I must be convinced that a song is a winner before I’ll gamble my money on its publication.  And the only way I can be easily convinced is to be compelled to listen to the song.  Naturally, being a song publisher, I think I know a hit when I hear it—­I may ‘kid’ myself into believing I can pick winners, but I can be made to see the possibilities by actual demonstration, where I might ‘pass a song up’ in manuscript.”

Therefore, it would seem wise to offer a song through the mails only when a personal visit and demonstration are impossible.  You need not copyright your song, if you send it to a reputable publisher.  All you need do is to submit it with a short letter, offering it on the usual royalty basis, and enclose stamps for return, if it is not available.  From two to four weeks is the usual time required for consideration.

If you are near a song publisher, the very best thing you can do is to fortify yourself with unassailable faith in your song and then make the publisher listen to you.  If you have a song that shows any promise at all, the chances are that you will come out of the door an hour later with a contract.