all over. We had one subscriber who paid cash,
and he was more trouble than all the rest. He
bought us once a year, body and soul, for two dollars.
He used to modify our politics every which way, and
he made us change our religion four times in five years.
If we ever tried to reason with him, he would threaten
to stop his paper, and, of course, that meant bankruptcy
and destruction. That man used to write articles
a column and a half long, leaded long primer, and sign
them “Junius,” or “Veritas,”
or “Vox Populi,” or some other high-sounding
rot; and then, after it was set up, he would come
in and say he had changed his mind-which was a gilded
figure of speech, because he hadn’t any—and
order it to be left out. We couldn’t afford
“bogus” in that office, so we always took
the leads out, altered the signature, credited the
article to the rival paper in the next village, and
put it in. Well, we did have one or two kinds
of “bogus.” Whenever there was a
barbecue, or a circus, or a baptizing, we knocked
off for half a day, and then to make up for short
matter we would “turn over ads”—turn
over the whole page and duplicate it. The other
“bogus” was deep philosophical stuff, which
we judged nobody ever read; so we kept a galley of
it standing, and kept on slapping the same old batches
of it in, every now and then, till it got dangerous.
Also, in the early days of the telegraph we used to
economize on the news. We picked out the items
that were pointless and barren of information and
stood them on a galley, and changed the dates and
localities, and used them over and over again till
the public interest in them was worn to the bone.
We marked the ads, but we seldom paid any attention
to the marks afterward; so the life of a “td”
ad and a “tf” ad was equally eternal.
I have seen a “td” notice of a sheriff’s
sale still booming serenely along two years after
the sale was over, the sheriff dead, and the whole
circumstance become ancient history. Most of
the yearly ads were patent-medicine stereotypes, and
we used to fence with them.
I can see that printing-office of prehistoric times
yet, with its horse bills on, the walls, its “d”
boxes clogged with tallow, because we always stood
the candle in the “k” box nights, its towel,
which was not considered soiled until it could stand
alone, and other signs and symbols that marked the
establishment of that kind in the Mississippi Valley;
and I can see, also, the tramping “jour,”
who flitted by in the summer and tarried a day, with
his wallet stuffed with one shirt and a hatful of
handbills; for if he couldn’t get any type to
set he would do a temperance lecture. His way
of life was simple, his needs not complex; all he
wanted was plate and bed and money enough to get drunk
on, and he was satisfied. But it may be, as
I have said, that I am among strangers, and sing the
glories of a forgotten age to unfamiliar ears, so I
will “make even” and stop.
SOCIETY OF AMERICAN AUTHORS