In another respect, in method if not in quality, this literature approaches the newspaper.  It is the habit of some publishing houses, not of all, let me distinctly say, to seek always notoriety, not to nurse and keep before the public mind the best that has been evolved from time to time, but to offer always something new.  The year’s flooring is threshed off and the floor swept to make room for a fresh batch.  Effort eventually ceases for the old and approved, and is concentrated on experiments.  This is like the conduct of a newspaper.  It is assumed that the public must be startled all the time.

I speak of this freely because I think it as bad policy for the publisher as it is harmful to the public of readers.  The same effort used to introduce a novelty will be much better remunerated by pushing the sale of an acknowledged good piece of literature.

Literature depends, like every other product bought by the people, upon advertising, and it needs much effort usually to arrest the attention of our hurrying public upon what it would most enjoy if it were brought to its knowledge.

It would not be easy to fix the limit in this vast country to the circulation of a good book if it were properly kept before the public.  Day by day, year by year, new readers are coming forward with curiosity and intellectual wants.  The generation that now is should not be deprived of the best in the last generation.  Nay more, one publication, in any form, reaches only a comparatively small portion of the public that would be interested in it.  A novel, for instance, may have a large circulation in a magazine; it may then appear in a book; it may reach other readers serially again in the columns of a newspaper; it may be offered again in all the by-ways by subscription, and yet not nearly exhaust its legitimate running power.  This is not a supposition but a fact proved by trial.  Nor is it to be wondered at, when we consider that we have an unequaled homogeneous population with a similar common-school education.  In looking over publishers’ lists I am constantly coming across good books out of print, which are practically unknown to this generation, and yet are more profitable, truer to life and character, more entertaining and amusing, than most of those fresh from the press month by month.

Of the effect upon the literary product of writing to order, in obedience to a merely commercial instinct, I need not enlarge to a company of authors, any more than to a company of artists I need to enlarge upon the effect of a like commercial instinct upon art.

I am aware that the evolution of literature or art in any period, in relation to the literature and art of the world, cannot be accurately judged by contemporaries and participants, nor can it be predicted.  But I have great expectations of the product of both in this country, and I am sure that both will be affected by the conduct of persons now living.  It is for this reason that I have spoken.