One of the most effective posters is headed “ARE YOU HELPING THE GERMANS?” Under this caption is the subscription: 

“You are helping the Germans when you use a motor car for pleasure:  when you buy extravagant clothes:  when you employ more servants than you need:  when you waste coal, electric light or gas:  when you eat and drink more than is necessary to your health and efficiency.

“Set the right example, free labour for more useful purposes, save money and lend it to the Nation and so help your Country.”

A gruesome, but none the less striking, poster is entitled:  “What is the Price of Your Arms?”

Then comes the following dialogue: 

Civilian:  “How did you lose your arm, my lad?”

Soldier:  “Fighting for you, sir.”

Civilian:  “I’m grateful to you, my lad.”

Soldier:  “How much are you grateful, sir?”

Civilian:  “What do you mean?”

Soldier:  “How much money have you lent your Country?”

Civilian:  “What has that to do with it?”

Soldier:  “A lot.  How much is one of your arms worth?”

Civilian:  “I’d pay anything rather than lose an arm.”

Soldier:  “Very well.  Put the price of your arm, or as much as you can afford, into Exchequer Bonds or War Savings Certificates, and lend your money to your Country.”

Still another is entitled “BAD FORM IN DRESS” and reads: 

“The National Organising Committee for War Savings appeals against extravagance in women’s dress.

“Many women have already recognised that elaboration and variety in dress are bad form in the present crisis, but there is still a large section of the community, both amongst the rich and amongst the less well to do, who appear to make little or no difference in their habits.

“New clothes should only be bought when absolutely necessary and these should be durable and suitable for all occasions.  Luxurious forms, for example, of hats, boots, shoes, stockings, gloves, and veils should be avoided.

“It is essential, not only that money should be saved, but that labour employed in the clothing trades should be set free.”

Harnessed to the Saving and Investment Campaign is a definite and organised crusade against drink, ancient curse of the British worker, male and female.  It is really part of the movement instituted by the Government at the beginning of the war to curtail liquor consumption.  One phase is devoted to Anti-Treating, which makes it impossible to buy any one a drink in England.  This was followed by a drastic restriction of drinking hours in all public places where alcohol is served.  Liquors may only be obtained now between the hours of 12 noon and 2:30 in the afternoon and from 6 to 9:30 at night.  As a matter of fact, the only tipple that you can get at supper after the play, even in the smartest London hotels, is a fruit cup, which is a highly sterilised concoction.