The advantages of such business cooeperation are specially shown in opening up a new market for an unknown product as in the case of the introduction of the Stassfurt salts into American agriculture. The farmer in any country is apt to be set in his ways and when it comes to inducing him to spend his hard-earned money for chemicals that he never heard of and could not pronounce he—quite rightly—has to be shown. Well, he was shown. It was, if I remember right, early in the nineties that the German Kali Syndikat began operations in America and the United States Government became its chief advertising agent. In every state there was an agricultural experiment station and these were provided liberally with illustrated literature on Stassfurt salts with colored wall charts and sets of samples and free sacks of salts for field experiments. The station men, finding that they could rely upon the scientific accuracy of the information supplied by Kali and that the experiments worked out well, became enthusiastic advocates of potash fertilizers. The station bulletins—which Uncle Sam was kind enough to carry free to all the farmers of the state—sometimes were worded so like the Kali Company advertising that the company might have raised a complaint of plagiarizing, but they never did. The Chilean nitrates, which are under British control, were later introduced by similar methods through the agency of the state agricultural experiment stations.
As a result of all this missionary work, which cost the Kali Company $50,000 a year, the attention of a large proportion of American farmers was turned toward intensive farming and they began to realize the necessity of feeding the soil that was feeding them. They grew dependent upon these two foreign and widely separated sources of supply. In the year before the war the United States imported a million