A handbook of the principles of arrangement, with brief comment on the periods of design which have most influenced printing.  Treats of harmony, balance, proportion, and rhythm; motion; symmetry and variety; ornament, esthetic and symbolic. 37 illustrations; 46 review questions; glossary; bibliography.

=44.= =Elements of Typographic Design= By Harry L. Gage

Applications of the principles of decorative design.  Building material of typography paper, types, ink, decorations and illustrations.  Handling of shapes.  Design of complete book, treating each part.  Design of commercial forms and single units.  Illustrations; review questions, glossary; bibliography.

=45.= =Rudiments of Color in Printing= By Harry L. Gage

Use of color:  for decoration of black and white, for broad poster effect, in combinations of two, three, or more printings with process engravings.  Scientific nature of color, physical and chemical.  Terms in which color may be discussed:  hue, value, intensity.  Diagrams in color, scales and combinations.  Color theory of process engraving.  Experiments with color.  Illustrations in full color, and on various papers.  Review questions; glossary; bibliography.

=46.= =Lettering in Typography= By Harry L. Gage

Printer’s use of lettering:  adaptability and decorative effect.  Development of historic writing and lettering and its influence on type design.  Classification of general forms in lettering.  Application of design to lettering.  Drawing for reproduction.  Fully illustrated; review questions; glossary; bibliography.

=47.= =Typographic Design in Advertising= By Harry L. Gage

The printer’s function in advertising.  Precepts upon which advertising is based.  Printer’s analysis of his copy.  Emphasis, legibility, attention, color.  Method of studying advertising typography.  Illustrations; review questions; glossary; bibliography.

=48.= =Making Dummies and Layouts= By Harry L. Gage

A layout:  the architectural plan.  A dummy:  the imitation of a proposed final effect.  Use of dummy in sales work.  Use of layout.  Function of layout man.  Binding schemes for dummies.  Dummy envelopes.  Illustrations; review questions; glossary; bibliography.

PART VIII—­History of Printing

=49.= =Books Before Typography= By F.W.  Hamilton

     A primer of information about the invention of the alphabet and the
     history of bookmaking up to the invention of movable types. 62 pp.;
     illustrated; 64 review questions.

=50.= =The Invention of Typography= By F.W.  Hamilton

     A brief sketch of the invention of printing and how it came about.
     64 pp.; 62 review questions.