and the last as foreman of the composing-room.
In announcing their purchase, the firm, which was
then and ever since has been styled R.M. Pulsifer
and Company, said in the editorial column: “We
shall use our best endeavors to make the Herald strictly
a newspaper, with the freshest and most trustworthy
intelligence of all that is going on in this busy
age; and to this end we shall spare no expense in any
department.... The Herald will be in the future,
as it has been in the past, essentially a people’s
paper, the organ of no clique or party, advocating
at all proper times those measures which tend to promote
the welfare of our country, and to secure the greatest
good to the greatest number. It will exert its
influence in favor of simplicity and economy in the
administration of the government, and toleration and
liberality in our social institutions. It will
not hesitate to point out abuses or to commend good
measures, from whatever source they come, and it will
contain candid reports of all proceedings which go
to make up the discussions of current topics.
It will give its readers all the news, condensed when
necessary and in an intelligible and readable form,
with a free use of the telegraph by reliable reporters
and correspondents.” That these promises
have been sacredly fulfilled up to the present moment
cannot be denied even by readers and contemporary sheets
whose opinions have been in direct opposition to those
expressed in the Herald’s editorial columns.
No pains or expense have been spared to obtain the
news from all quarters of the globe, and the paper’s
most violent opponent will find it impossible to substantiate
a charge that the intelligence collected with such
care and thoroughness has in a single instance been
distorted or colored in the publication to suit the
editorial policy pursued at the time. The expression
of opinions has always, under the present management,
been confined to the editorial columns, and here a
course of absolute independence has been followed.
The Herald, immediately upon coming under the control
of the new proprietors, showed a marked accession
of enterprise, and that this change for the better
was appreciated by the reading public was proved by
the fact that during the year 1869 the circulation
rose from a daily average of fifty-three thousand
four hundred and sixty-five in January to sixty thousand
five hundred and thirty-five in December, the increase
having been regular and permanent, and not caused by
any “spurts” arising from extraordinary
events. On New Year’s day, 1870, the Herald
was enlarged for the third time, to its present size,
by the addition of another column and lengthening
the pages to correspond. On September 3, of that
year, the circulation for the first time passed above
one hundred thousand, the issue containing an account
of the battle of Sedan reaching a sale of over one
hundred and five thousand copies. The average
daily circulation for the year was more than seventy-three