moral glacier, a kind of human force of gravity, grinding out truths and grinding under people, generation after generation, down toward some vast, beautiful, happy valley with flowers and children in it and majestic old men thousands of years away.  One wishes goodness would hurry.  We are not content, some of us, with having the good people climb over the so-called evil ones and gain the supremacy of the world, and all because the evil people do not see what they really want to do or would have wished they had done afterward.  We want the evil ones, so called, to see what they really want now.  We cannot help believing that there is some way of attracting their attention to what they really want now.

I have seen, or seemed to see, in my time that there is almost no limit to what people can do if they can get their own attention, or if some person or some event will happen by that can get their attention for them.

Paralytics jumped from their beds at the time of the San Francisco earthquake and ran for blocks.  The whole earth had to shake them in order to get their attention; but it did it, and they saw what it was they wanted, and they ran for it at once, whether they were paralytics or not.  In the fire that followed the earthquake, people that had been sick in bed for weeks were seen, scores of them, dragging their trunks through the streets.

I have seen, too, in my time scores of people doing great feats of goodness in this way, things that they knew they could not do, dragging huge moral trunks after them, or swinging them up on their shoulders.  I have seen men who thought they were old in their hearts, and who thought they were wicked, running like boys, with shouts and cheers, to do right.  It was all a matter of attention.  The question with most of us would seem to be:  How can one get one’s attention to what one would wish one had done in twenty years, and how can one get other people’s—­all the people with whom we are living and working—­to do with us what they would wish they had done, in twenty minutes, twenty days, or twenty years?

Letting the Crowd be Good, all turns in the long run upon touching the imagination of Crowds.

In the last analysis, the coming of the kingdom of heaven, as it has been called, is going to be the coming slowly, and from unsuspected quarters, of a new piety and of new kinds of saints into the forefront of modern life—­saints who can attract attention, saints who can make crowds think what they really want.

Using the word in its more special sense, the time has come when it is being keenly realized that if goodness is to be properly appreciated by crowds, it must be properly advertised.

How can goodness be advertised to Crowds?

Who are the people that can touch the imagination of Crowds?