Turning out incompetent employers and incompetent labourers is the only way.  We are getting rid of them as rapidly as possible.  All business in the last resort turns on brains for being human and understanding people.  Business, as people say, is partly business and business is partly economics, but more than anything else, in modern times, business is psychology.

Success is the science of being believed in.  Incompetent employers and incompetent labourers are already being turned out, and are bound to be turned out implacably more and more, by the competitive nature of modern business.  Under present conditions, if we have in each industry one single competent employing firm, with brains for being fair and brains for being far-sighted, and for being thoughtful of others—­in short, with brains for being believed in—­the control of that industry soon falls into their hands.  People who use force instead of brains are second-rate, are out of the spirit of the times, and are going by.  And this seems to be the spirit, too, which is to govern the more efficient Labour Unions as well as the more efficient Trusts.

If it were possible to collect the names in England and America of the men in each industry where brains were being personally believed in, we would have a list of the leaders of England and America for the next fifty years.  Having a soul in business pays, not because it affords a fine motive power, but because it affords a practical and conclusive method of driving the devil out of business.  He is being driven out of industry, one industry at a time, by men who get on better without him; and this is going to go on until the ability to do this—­to crowd out the devil, to get the devil out of machines and factories, out of the machinery of organization—­the power to keep the devil out of things and out of people, is recognized by everybody as the greatest, most subtle, most victorious and universal market-value in the world.  The men who can be believed in most will get the most business, and, what is still more important, the men who can make men believe in them most will be able to hire the employees who can be believed in most, and will get a monopoly of the efficiency of the world; and though the men who can be believed in less may be able to continue for a time to do their work and go through all their old motions as well as they can, with all their old lumbering, pathetic machinery of watching each other and suspecting each other and fighting each other humped up on their backs, they can never hope to compete with free-moving, honest men, who deal directly and openly and in a few words for their employees, jobbers, consumers, and the public, without any vast machinery of suspicion to bother with.  It is a most curious, local, temporary, back-county idea, the idea that, for sheer industrial economy, for simple cheap conclusive finance, there is anything on earth in business that will take the place of old-fashioned human personal prestige—­the prestige of the man who has a genius for being believed in.