I am only speaking for myself but certainly if I were an employer or an employee, I would not want to wait for an election a year away or to wait for the great engineering problem of compelling my member of Parliament by my one vote to act for me.

Perhaps workingmen in England and America are deceived about the value of voting as a means of improving conditions of workingmen.  Possibly women are deceived about the value of voting as a means of improving the conditions of working women.

Possibly a woman could do more behind a counter or by buying a store than by voting to have some man she has read about in a paper, improve business by talking about it in the House of Commons.

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There is also a kind of program or vision of action one can use as a customer as well as an employer or employee.

I might speak for myself.

I have about so much money I spend every year in buying things.  I have proposed to study with my money every firm on which I spend it.  I propose to take away my trade from the firm that does the least as it should and give it to the firm that does the most as it should.  I will vote with my entire income and with every penny I save for the kind of employers I believe in and that I want, for the kind of employers who can earn and deserve and enjoy and keep the kind of salesmen and saleswomen I choose to do business with.

All the year round, every firm with which I deal, I am going to study not only with my mind but with my money.  I will proceed to take my trade away from the big employers who think that I want shoddy goods or who think that I want or am willing to trade with saleswomen who would let an employer impose on them, saleswomen that he thinks he can afford to impose upon.  I will proceed to vote with my money, with every penny I have in the world, and I will earn more that I may vote more, for the kind of employer with whom I like to trade.  And there shall not be a man, woman, or child of my acquaintance, if I can help it, or of my family’s acquaintance who shall not know who these employers are by name and by address, the employers that I will trade with and the employers that I will not.

This is my idea as a customer, as a member of the public, of the way for a people to express itself and to get what it wants.

What I want may be said to be a kind of news, news about me so far as I go, as one member of the public.  As I am only one person every item of the news about me must be put where it works.  I will deal directly with the news of what I want and I will convey that news, not to the House of Commons but to the men who have what I want and who can give it to me when they know it.

News is the real government now and always of this world.

When one has made up one’s mind to tell this news, obviously the best art-form for telling news to employers and business men—­the news of what we want and what we do not want and of what we want in them as well as in the things they sell, is to tell them the news in the language they have studied most, tell it to them in pounds, shillings, dollars, and cents, and by trading somewhere else.