place.  She had cards printed bearing the name of the farm, its telephone number, and its products.  Graceland Farm is also emphasized on letter heads.

“Prompt attention to correspondence is an easy method of advertising a farm business,” she suggested.  “A typewritten letter on letterhead stationery, mailed promptly, creates a pleasant impression on the man who has written to inquire the price of a setting of eggs or a trio of chickens.

“Suppose I delayed a week and wrote the reply with pen and ink, or, worse, with a pencil on ruled tablet paper.  I’d stand a good chance of losing a customer, wouldn’t I?  If I didn’t miss an order outright, I should certainly leave a suggestion of inefficiency and carelessness which could only be charged to the debit side of the business.”

She has found that a $50 typewriter and a letter file have helped greatly to create the good-will which is as essential to the farmer business woman as to the woman who runs a millinery shop or an insurance office.

Mrs. Tupper has encouraged automobile trade.  Her apiary is within sight of the road, and a “Honey for Sale” sign brings many a customer.  Many of her city patrons have the habit of driving to the farm and returning with a hamper laden with eggs, honey, butter, or canned stuff from the vegetable garden.  The garden last summer supplied material for more than 900 cans of vegetables.

    The neighbors smile at her zeal for fairs and poultry shows.

    “It isn’t fun altogether; it’s business,” she tells them.

It was cold, disagreeable work, for instance, to prepare an exhibit for the Heart of America Poultry Show at Kansas City last fall; but Mrs. Tupper felt repaid.  She won first prize on hen, first and second on pullet, and fourth on cockerel.  Then she exhibited at the St. Joseph, Missouri, Poultry Show with even better success.

    “These prizes will add to the value of every chicken I have, and to
    all my poultry products.  They give me another advertising point,”
    she said.

“The shows gave me a fine opportunity to meet possible customers and to make friends for my business.  I was on the job for days.  I met scores of people and distributed hundreds of cards.  I learned a lot, too, in talks with judges and experienced breeders.”

The Tupper bungalow is neat and attractive.  In spite of her duties in the poultry house and apiary, Mrs. Tupper serves appetizing meals.  She finds time for church work and neighborhood calls, and gives every Thursday to the Red Cross.

The housework is speeded up with such conveniences as hot and cold water in kitchen and bathroom, and steam heat.  The kitchen is an efficient little workshop lined by cupboards and shelves.  Mrs. Tupper can sit before her kitchen cabinet and prepare a meal without moving about