(2)
“ALL WOOL AND A YARD WIDE”
What “All Wool” Really Means and Why Shoddy is Necessary

                    (3)
          THE SERVANT IN THE HOUSE
     And Why She Won’t Stay in the House

A well-known quotation or common saying may be paraphrased in a novel way to attract attention; for example: 

(1)
FORWARD!  THE TRACTOR BRIGADE

(2)
IT’S LO, THE RICH INDIAN

(3)
LEARNING BY UNDOING

(4)
THE GUILELESS SPIDER AND THE WILY FLY
Entomology Modifies our Ideas of the Famous Parlor

Since every question is like a riddle, a title in question form naturally leads the reader to seek the answer in the article itself.  The directness of appeal may be heightened by addressing the question to the reader with “you,” “your,” or by presenting it from the reader’s point of view with the use of “I,” “we,” or “ours.”  The sub-title may be another question or an affirmation, but should not attempt to answer the question.  The following are typical question titles and sub-titles: 

(1)
WHAT IS A FAIR PRICE FOR MILK?

(2)
HOW MUCH HEAT IS THERE IN YOUR COAL?

(3)
WHO’S THE BEST BOSS? 
Would You Rather Work For a Man or For a Machine?

(4)
“SHE SANK BY THE BOW”—­BUT WHY?

(5)
HOW SHALL WE KEEP WARM THIS WINTER?

(6)
DOES DEEP PLOWING PAY? 
What Some Recent Tests Have Demonstrated

(7)
SHALL I START A CANNING BUSINESS?

The reader may be addressed in an imperative form of title, as well as in a question, as the following titles show: 

(1)
BLAME THE SUN SPOTS
Solar Upheavals That Make Mischief on the Earth

(2)
EAT SHARKS AND TAN THEIR SKINS

(3)
HOE!  HOE!  FOR UNCLE SAM

(4)
DON’T JUMP OUT OF BED
Give Your Subconscious Self a Chance to Awake Gradually

(5)
RAISE FISH ON YOUR FARM

(6)
BETTER STOP!  LOOK!  AND LISTEN!

The attractiveness of titles may be heightened by such combinations of sounds as alliteration and rhyme, or by rhythm such as is produced by balanced elements.  The following examples illustrate the use of alliteration, rhyme, and balance: 

(1)
THE LURE OF THE LATCH

(2)
THE DIMINISHING DOLLAR

(3)
TRACING TELEPHONE TROUBLES

(4)
BOY CULTURE AND AGRICULTURE

(5)
A LITTLE BILL AGAINST BILLBOARDS

(6)
EVERY CAMPUS A CAMP

(7)
LABOR-LIGHTENERS AND HOME-BRIGHTENERS

(8)
THE ARTILLERY MILL AT OLD FORT SILL
How Uncle Sam is Training His Field Artillery Officers

(9)
SCHOLARS VS.  DOLLARS

(10)
WAR ON PESTS
When the Spray Gun’s Away, Crop Enemies Play

(11)
MORE HEAT AND LESS COAL

(12)
GRAIN ALCOHOL FROM GREEN GARBAGE